Miss Dior Essence: the fragrance that smells of true freedom

“And you, what would you do for love?” The famous question that has accompanied the Miss Dior universe for years finds its truest and deepest answer in Miss Dior Essence. Launched in the autumn of last year and elected by the Accademia del Profumo as the Best Women's Fragrance of the Year 2026. Wearing it is an all-encompassing sensory experience. Master perfumer Francis Kurkdjian, creative director of the Maison's fragrances, drew inspiration from a self-confident, magnetic, and deeply elegant woman. The evolution of this creation on the skin is a true emotional journey that unfolds hour after hour. As soon as you lift the elegant cap adorned with the black grosgrain poignard bow, you perceive the first notes. After spraying the perfume onto the body's pulse points, the gourmand accord ignites with an immediate sensation of boldness: the unprecedented note of blackberry jam and elderflower instantly captures the senses. It is a vibrant, playful, and captivating synergy, designed to leave a mark. As the fragrance warms up, it reveals its true magic. The initial fruity nuances intertwine with the opulence of jasmine, blending into an explosion of sweetness and radiance. It is at this moment that the true essence of refinement emerges, capable of enveloping the wearer in a classic yet highly contemporary, sophisticated, and proud elegance. After a few hours, the creation unveils its more intense side. Persistence and mystery reveal themselves in the base of oakwood and warm woody accords. This solid note gives a vigorous structure to the chypre-floral composition, accompanying a woman throughout the day and night. The result is an irresistible sillage that makes you feel strong, unique, and deeply authentic. Miss Dior Essence has literally stolen my heart. It wraps me in its warm embrace with sweetness, yet at the same time, it makes me feel strong, unique, and profoundly myself. Free to be! And you?

Dior Addict

Milan has been painted with sweetness! Last weekend, at the exclusive setting of Dazio di Levante in Piazza Sempione, an immersive Dior Addict Sweet Shop pop-up was set up. The temporary event celebrated the world of Dior Addict by showcasing the iconic Dior Addict Lip Glow Oil, reformulated with new colors; the launch of the brand new Dior Addict Glass Lipstick; and, *dulcis…*