Milan has been colored with sweetness!
Last weekend, an immersive pop-up was installed at the exclusive venue of Dazio di Levante in Piazza Sempione. Dior Addict Sweet Shop.
The temporary event celebrated the world of Dior Addict Introducing the iconic Dior Addict Lip Glow Oil, reformulated and with new colors; the launch of brand new lipsticks Dior Addict Glass Lipstick e sweet in the end the perfumes launched by house the beginning of January Dior Addict Rosy Glow, Peachy Glow, and Purple Glow.
Every corner smelled of roses and sweetness like perfume. Dior Addict Rosy Glow, which is what I let evaporate on my wrist.
Wrapped in an embrace of pink, I found myself in a room where they were preparing cupcakes. Each of us could choose the color and decoration we preferred, and then enjoy them at the bar corner. Obviously, I chose pink with little white stars.
The immersive sensory experience concluded with the mirror room, where you could take photos.
In the first room, you could try the new lipsticks, but since I already had them all, like a true Miss Dior, I just stopped to admire the makeup stations that were set up. I'll remember those wonderful mirrors, every woman's dream!
In every corner, I found a scent of sweetness, especially from the color pink, my favorite. A color that not only evokes beauty and gentleness but also strength. Pink is a powerful color! I feel so strong when I wear it. And this experience has given me even more energy and power.
I can still smell the perfume and my gaze is getting rosier.
Kisses
(Article written on Substack on May 19, 2026)